Privacy Policy

Last updated: July 2026

Echolify and its product MyEcho ("we," "us," "our") are operated by IN-CONTEXT LLC, a Texas limited liability company. This policy explains what data we collect when you use myecho.echolify.ai or echolify.ai, why we collect it, and the choices you have.

1. Information we collect

Account information. When you sign up, we collect your name, email address, a password (which we store only as a salted, hashed value — never in plain text), and the public link handle you choose.

Persona content you provide. Anything you write into your echo's persona — bio, tagline, voice traits, role or industry, profile photo, and appearance settings — is stored so your echo can use it to answer questions.

Documents you upload. If you use "Enrich with resume/LinkedIn PDF" (or a company profile PDF for a Business echo), we store the uploaded file and the text extracted from it. Because this is your own self-disclosed information about yourself or your business, we store it as-is, unredacted.

Conversations. We log chat messages from three surfaces: your own test-chat with your echo, visitors chatting with your public echo, and the in-app or marketing-site Help & Feedback assistant. Before storage, we automatically strip common patterns of personal information — email addresses, phone numbers, credit card numbers, U.S. Social Security numbers, and IP addresses — from these logs. This is an automated, pattern-based filter; it is not a substitute for keeping sensitive details out of chat in the first place.

Usage and analytics. We set an anonymous, randomly generated identifier in a cookie to measure things like page views, which features get used, and to apply fair-use limits on how much you or a visitor can chat per day. We do not collect IP addresses or precise location for this purpose, and we do not use this identifier for advertising.

Feedback you submit. If you report a bug or suggest a feature through the Help & Feedback assistant, we store what you tell us so our team can review it.

Billing information. If you subscribe to MyEcho Pro or MyEcho Business Pro, Stripe collects and stores your payment details directly — we never see or store your full card number. We keep a record of your subscription status and Stripe's identifiers for your customer/subscription so we know which plan you're on.

2. Cookies

• Session cookie — keeps you signed in. Required for the product to work.
• Visitor identifier cookie — an anonymous, non-signed correlation ID used for analytics and daily usage limits, described above.

We don't use third-party advertising or tracking cookies.

3. How we use your information

• To operate your account and your echo, and to let visitors chat with it.
• To generate AI replies — your chat messages and your persona content are sent to our AI provider (see Section 4) so it can produce a response.
• To prevent abuse, including daily message limits per account and per visitor.
• To improve the product — for example, reviewing questions your echo couldn't answer ("knowledge gaps") so you can decide whether to teach it something new.
• To send you account-related email, such as a signup verification code.

4. Who we share data with

We don't sell your data. We share it with the service providers that make the product work:

• Anthropic (maker of the Claude AI models) processes the messages sent to your echo, your test-chat messages, and Help & Feedback assistant conversations in order to generate replies.
• Cloudflare provides the infrastructure we run on — our database, file storage, compute, and the email service used to send verification codes.
• Stripe processes payments if you subscribe to MyEcho Pro or MyEcho Business Pro — we never see or store your card details ourselves; Stripe handles that directly under its own privacy policy.

We may also disclose information if required by law, or to protect the rights, safety, or property of Echolify, our users, or the public.

5. Data retention and deletion

We keep account and persona data for as long as your account exists. Redacted conversation logs are kept for product analytics and are not linked to a public profile beyond your account. To request deletion of your account and associated data, contact us at the address below.

6. Security

Passwords are hashed with PBKDF2 and never stored in plain text. Traffic to our site is encrypted with HTTPS. No method of storage or transmission is 100% secure, and we can't guarantee absolute security.

7. Children's privacy

MyEcho is not directed at children under 13, and we do not knowingly collect information from them. If you believe a child has provided us information, contact us and we will delete it.

8. Your choices and rights

You can review and edit most of your account and persona data directly from the app. Depending on where you live, you may also have the right to request a copy of your data, ask us to correct or delete it, or object to certain uses — contact us to make a request.

9. Changes to this policy

We may update this policy as the product changes. We'll update the "Last updated" date above when we do; material changes will be communicated where practical.

10. Contact us

Questions about this policy or your data? Email privacy@echolify.ai. For product or account support, email support@echolify.ai.