Terms of Service

Last updated: July 2026

These Terms of Service ("Terms") govern your use of Echolify and its product MyEcho, operated by IN-CONTEXT LLC, a Texas limited liability company ("we," "us," "our"), including myecho.echolify.ai, echolify.ai, and any echo you create or embed elsewhere (together, the "Service"). By creating an account or using the Service, you agree to these Terms.

1. The Service

MyEcho lets you build an "echo" — an AI chatbot that answers questions using facts, tone, and content you provide about yourself or your business — and share it via a public link or embed it on your own website. The Service is currently offered in beta. Features, limits, and pricing may change, and the Service may be interrupted or discontinued at any time.

2. Accounts

You must provide accurate information when you sign up and are responsible for keeping your password confidential and for all activity under your account. You must be at least 13 years old to use the Service. If you're using the Service on behalf of a business, you're representing that you have the authority to do so and that the business agrees to these Terms.

3. Your content

You retain ownership of the persona content, documents, and other material you upload ("Your Content"). By submitting Your Content, you grant us a license to store, process, and display it as needed to operate the Service — for example, to send it to our AI provider to generate replies, or to show it to visitors on your public link. You're responsible for making sure Your Content doesn't infringe anyone else's rights and doesn't include information you're not authorized to share.

4. Acceptable use

You agree not to use the Service to:

• Impersonate a real person or business without their consent, or otherwise mislead visitors about who or what they're talking to.
• Upload or generate unlawful, defamatory, harassing, or infringing content.
• Attempt to bypass rate limits, usage budgets, or other technical restrictions.
• Use the Service to build a competing product, or to extract data at scale beyond ordinary use.
• Upload sensitive personal information (such as Social Security numbers, financial account details, or health information) about yourself or others into your echo's persona content.

5. AI-generated content

Replies from an echo are generated by an AI model based on the content its owner provided. Replies may be inaccurate, incomplete, or out of date, and do not necessarily reflect the views of the person or business the echo represents. Don't rely on an echo's replies for medical, legal, financial, or other decisions requiring professional advice.

6. Public sharing and embedding

Content you make available through your public link, QR code, or website embed can be viewed and messaged by anyone who has access to it. You control what you put into your persona — don't include anything you don't want visible to the public.

7. Fees

The core Service is free to use, subject to daily usage limits. MyEcho Pro (for a Personal echo) and MyEcho Business Pro (for a Business echo) are optional paid subscriptions that raise your daily limit both for your own test-chat and for visitors chatting with your public link. MyEcho Business Pro includes a set daily usage allowance; once it is reached, chat pauses until the allowance resets the next day, and there are no overage charges. Payments are processed by Stripe — see our Privacy Policy for what data that involves. Subscriptions renew monthly and bill automatically until cancelled. You can cancel anytime from your account; cancellation takes effect at the end of your current billing period, and you keep paid access until then. We don't provide refunds for partial billing periods. We may change a plan's price or features with notice before the change applies to your next billing cycle.

8. Termination

You may stop using the Service and request account deletion at any time. We may suspend or terminate accounts that violate these Terms, or discontinue the Service (or any part of it) at our discretion, with notice where reasonably practical.

9. Disclaimer of warranties

The Service is provided "as is" and "as available," without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We don't warrant that the Service will be uninterrupted, error-free, or secure.

10. Limitation of liability

To the fullest extent permitted by law, IN-CONTEXT LLC will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of data, profits, or goodwill, arising from your use of the Service. Our total liability for any claim relating to the Service is limited to the amount you paid us, if any, in the 12 months before the claim arose.

11. Governing law

These Terms are governed by the laws of the State of Texas, without regard to conflict-of-law principles, unless otherwise required by the law of your place of residence. Any dispute arising from these Terms or the Service will be subject to the exclusive jurisdiction of the state or federal courts located in Texas.

12. Changes to these Terms

We may update these Terms as the product changes. We'll update the "Last updated" date above when we do; continued use of the Service after changes take effect means you accept the updated Terms.

13. Contact us

Questions about these Terms? Email legal@echolify.ai. For product or account support, email support@echolify.ai.